Google Analytics · visits referred by AI assistants · data through 2026-10-20
Visits that arrived from an AI assistant such as ChatGPT, Gemini or Perplexity because it cited or linked to your site — how many, which assistants, what those visitors read, and what they went on to do.
AI visits
What it showsVisits that arrived from an AI assistant — ChatGPT, Gemini, Perplexity, Claude, Copilot and the others — because it cited or linked to your site in the selected date range.How to use itThis is the newest way people find you, and small numbers are normal today. Watch the trend more than the count, and compare engagement with your other channels to see whether these are the right visitors.The % change compares this date range with the period of the same length immediately before it.140
▲ 26.1% vs previous
AI visitors
What it showsHow many distinct people arrived from an AI assistant in the selected date range.How to use itRead it against AI visits: visits well above visitors means the same people are coming back through the assistant, which is a sign the recommendation stuck.The % change compares this date range with the period of the same length immediately before it.140
▲ 26.1% vs previous
Share of all visits
5.0%
▲ 11.5% vs previous
Conversions from AI
What it showsYour conversion goals completed by visitors who arrived from an AI assistant in the selected date range.How to use itThe number that says whether AI traffic is worth chasing. Only goals tracked through a Google Analytics event can be attributed this way; a goal counted from form submissions can't tell where the visitor came from.The % change compares this date range with the period of the same length immediately before it.8
• 0.0% vs previous
Assistants are recognised by the address they send visitors from — ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI, DeepSeek, Grok, Mistral, You.com and Poe. Someone who reads an answer and then types your name into Google counts as branded search, not AI, so this understates AI's real influence.
▲ 5 points vs previous period
Presence sets the level; the three tuners move it by up to 20% either way. From your own Google Analytics data — not a comparison with other businesses. Open the (i) for how each part is scored.
ChatGPT | 95▲ | 73.7% | 95 |
Gemini | 22▲ | 86.4% | 22 |
Perplexity | 16▲ | 68.8% | 16 |
Claude | 6 | 100.0% | 6 |
Copilot | 1 | 100.0% | 1 |
Arrows compare with the previous period of the same length. Recognised by referring address — the full list is on the AI search traffic card.
/services/invisalign | 43 | 74.4% |
/services/implants | 22 | 72.7% |
/new-patients | 15 | 80.0% |
/contact | 12 | 75.0% |
/blog/invisalign-cost | 10 | 90.0% |
/team | 8 | 62.5% |
/services/whitening | 7 | 85.7% |
/insurance | 7 | 71.4% |
/blog/dental-anxiety | 6 | 83.3% |
/ | 6 | 83.3% |