Google Search Console · data through 2026-10-20
How your site shows up in Google's unpaid search results — how often it appears, what people searched for, and how many clicked through.
Search clicks
What it showsHow many times someone clicked through to your site from a Google search result during the selected date range.How to use itYour organic search traffic in one number. Rising clicks mean better rankings or more people searching for what you offer — the Search section shows the queries and pages behind it.The % change compares this date range with the period of the same length immediately before it.1.5k
▲ 13.5% vs previous
Impressions
What it showsHow many times you appeared in Google results, whether or not anyone clicked.How to use itYour visibility ceiling. Growing impressions mean Google is showing you more often — clicks tell you whether that's working.The % change compares this date range with the period of the same length immediately before it.39k
▲ 14.0% vs previous
Click-through rate
What it showsOf the people who saw you in Google results, the share who clicked through.How to use itRising impressions with a flat CTR means you're being shown for searches you aren't winning — usually a title and description problem, not a rankings one.The % change compares this date range with the period of the same length immediately before it.4.0%
▼ 0.4% vs previous
Avg. position
What it showsYour average ranking across every search you appeared in. Lower is better: 1 is the top result.How to use itRead it with clicks. Position improving while clicks stay flat means you're climbing for terms nobody clicks.The % change compares this date range with the period of the same length immediately before it.6.5
▼ 2.8% vs previous
dentist near me | 446▲ | 11k▲ | 4.0% | 2.0 |
invisalign cost | 231▲ | 6.5k▲ | 3.5% | 3.1 |
havenridge dental | 159▲ | 5.0k▲ | 3.2% | 4.4 |
dental implants price | 123▲ | 4.2k▲ | 2.9% | 5.2 |
emergency dentist | 101▲ | 3.8k▲ | 2.7% | 5.8 |
teeth whitening near me | 87▲ | 3.5k▲ | 2.5% | 6.2 |
invisalign vs braces | 77▲ | 3.3k▲ | 2.3% | 6.8 |
dentist accepting new patients | 69▲ | 3.2k▲ | 2.1% | 7.8 |
tooth extraction cost | 63▲ | 3.1k▲ | 2.0% | 9.0 |
family dentist | 58▲ | 3.1k▲ | 1.9% | 10.5 |
89% of search clicks came from intent-based searches · was 89% the period before
12 o'clock is an even split. Benchmark: the needle to its right, with intent-based searches leading — currently there.
Branded searches are people who already know your name — traffic from them is normal and healthy. The growth this meter tracks is the other side: people who searched for what you do, not who you are, and found you anyway. Shares are of the 1.4k clicks Google attributes to a specific search.
/ | 438▲ | 6.6k▲ | 6.7% |
/services/invisalign | 229▲ | 4.1k▲ | 5.6% |
/services/implants | 160▲ | 3.4k▲ | 4.8% |
/new-patients | 125▲ | 3.0k▲ | 4.2% |
/contact | 104▲ | 2.8k▲ | 3.7% |
/blog/invisalign-cost | 91▲ | 2.7k▲ | 3.3% |
/team | 81▲ | 2.7k▲ | 3.0% |
/services/whitening | 73▲ | 2.6k▲ | 2.8% |
/insurance | 67▲ | 2.6k▲ | 2.6% |
/blog/dental-anxiety | 63▲ | 2.6k▲ | 2.4% |
41 of 48 pages in your sitemap are indexed
Google read the page and chose not to include it, usually because it judged the content thin or too similar to another page.
This address redirects somewhere else. The sitemap should list the final address instead.
The page tells Google not to index it. Fine if intended, but then it shouldn't be in the sitemap.
Google knows the page exists but hasn't read it yet. Common for new pages; if it lingers, Google doesn't see it as a priority.
Google last read a typical indexed page 10 days before it was checked. Google last read your sitemap on Oct 19.